Is the beautician you are relying on really the
right one for you? The first sign of professionalism comes from the customer
history sheet. In this article, we analyze the fundamental elements that this tool
must present to be effective.
Discover
them now!
Client
history sheet: how to recognize the professional beauticia
A profession like that of the beautician is based -
more than many others undoubtedly - on the personalization of the service
offered.
Work standards must be high to achieve customer
satisfaction.
The greatest benefit of an anamnesis conducted in
an impeccable way by the beautician is that it makes the experience lived by
the client in the beauty center extraordinary.
If the external appearance is exploited to its
maximum potential, our psychological well-being also benefits
We feel better about ourselves, more attractive, we
talk more willingly with others. There are numerous cases of customers who have
changed their attitude towards life, feeling more self-confident: skin of the
face without imperfections, toned body, well-kept hands and feet are not just
details but fundamental parts of us.
The professional beautician takes an interest in
his client and listens actively to her. Secondly, he completes the customer
form , asking the questions most in line with his needs.
Complete
check up: what it consists of
Entering a beauty center is a form of love for
ourselves!
It is the moment when everything disappears outside
the front door. Once you cross the threshold, you can isolate yourself from the
rest of the world and finally spend time with yourself. And watch you: we
always go too fast and often forget to even look closely.
The professional beautician knows that the first
step to take is precisely this rapprochement of the client with herself, her
face and her body.
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A complete
check-up consists of:
1. A face history. The professional observes the
client's skin with the naked eye, focusing first of all on the classic T-zone
(forehead, nose, chin). These are the areas most subject to impurities: they
require deeper and purifying treatments, compared to the skin of the cheeks for
example. We also evaluate:
·
ph
·
phototype
·
brightness
The evaluation continues: we examine the health of
the skin of the face through touch. In fact, through contact with the
fingertips of the hands we evaluate:
·
tissue tone or dryness
·
the presence of sebum and its possible excess
·
skin thermoregulation
Let's move on to a more in-depth phase of our
analysis and use a special tool: the magnifying lamp. In this way we can both
illuminate every inch of the epidermis, and have a more precise eye vision and
identify dilated pores, rosaceous, small wrinkles and blackheads.
Finally, we resort to technology: thanks to a
special handpiece equipped with lens and lights, we are able to make a more
precise and safe assessment of the skin, thus also seeing possible impurities
and subcutaneous spots.
2. A body medical history. Proceeding with the same
method proposed for the analysis of the face, we also evaluate the state of
health of the body. The tactile investigation allows to identify contractures
and tensions (for example at the level of the back); the visual investigation
instead highlights imperfections such as cellulite, varicose veins or the
presence of evident capillaries.
We review all the skin of the body, the roughness,
the accumulations of fat and the state of well-being of hands, feet and nails.
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To measure the results in the short but above all
in the medium and long term, we also note other parameters, such as:
·
body weight
·
water retention
·
lean and fat mass
·
caloric needs
We are almost at the end of our anamnesis; all that
remains is to fill in the technical data sheet that we will keep in our
database. Finally, we will finally be able to study the therapeutic path to be
proposed to our client (personalized and in line with her real needs).
How to make
a customer card
Let's start with personal and contact details:
·
name and surname
·
residence
·
age
·
profession
·
telephone number
We proceed with the description of the reasons that
prompted our client to go to a beauty center and the objectives that it aims to
achieve.
Determining the timing of the program is also
important, as it allows the client to know when to expect the first results.
The monitoring will be constant over time and there will always be a direct
comparison with the beautician to verify the improvements.
In the case of new needs that arise or changes to
the action plan established at the start, the dialogue with the beautician
remains the crucial point of customer management. For this reason, a
professional approach can be recognized right from the start: from active
listening in the initial phase to filling in the medical history sheet.
The consultancy continues with the intent to
outline treatments as personalized as possible: we continue with the
investigation regarding the client's lifestyle. In particular:
·
what are his eating habits
·
if you lead a correct lifestyle (if you smoke
for example)
·
if you play sports
·
if you have some free time
·
how often can you dedicate yourself to
treatments
Each of these points can be explored vertically.
For example, if the client has health problems, then let's deepen the analysis,
looking for other information:
·
What are the pathologies you suffer from or have
suffered in the past?
·
if you take medications regularly
·
if you have intolerances or allergies to certain
substances
·
if you are under medical treatment
What does
anamnesis mean?
The term belongs to the medical field and coincides
with the collection - very detailed as we have seen - of all the information
necessary for a careful evaluation of a patient's condition.
For us, anamnesis means not only physiological
investigation and the state of health / well-being of our customers. We like to
think of the anamnesis in its original meaning, that belonging to the time of
Plato and his philosophy. The anamnesis is then a memory of everything that was
before: Plato was referring to an earlier existence, for us it is the project
of a new life, with a more beautiful and well cared for body and face.
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Aesthetics:
various skin types and consequences of wrong treatments
The goal of the aesthetic history is the protection
of the client. Giving up this step to throw yourself into do-it-yourself or
replicate the treatment recommended to a friend, means in most cases not
getting results (and therefore limited only to the waste of time and money).
Unfortunately, however, there are frequent cases in
which the customer visibly worsens their aesthetic conditions, making own goals
that are often difficult to recover!
An example?
The most common is drying the skin of the face with
purifying and astringent masks. As we have already evaluated, however, the
impurities present in the T-zone are common to many women but often the skin
around the face or cheeks is normal or even dry. Using an aggressive mask
against the sebum is equivalent to altering the ph of the face and peeling the
epidermis.
The aesthetic anamnesis of the skin is essential to
establish the shock treatments with which to intervene in relation to specific
needs or problems.
Making use of this analysis is also important to
adjust your daily cosmetic routine ... and discover that sometimes a few simple
gestures are enough to save our skin!
In summary, what are the essential benefits of a
cosmetic history for face and body?
·
Improve the appearance of your face and body in
a few weeks, also raising your mood and finding a smile again
·
Find the ideal solution for you, because the
same blemish can have different causes depending on the woman concerned
·
Get better results certain because the advice is
personalized and not the usual dispensed in ten minutes of chat
·
You optimize the experience inside the beauty
center because you have the opportunity to compare the before and after
·
Correct mistakes in your daily cosmetic routine
